Walter Van Beirendonck F/W 2010

I always believe that the key to successfully convey any creative concept is consistency - drawing all elements back to the big "idea".  Most of the time, we think that if the concept is good - may it be in fashion, graphics or an event, presentation is always secondary to the acceptance of the idea. On the contrary, it is the presentation that ties the whole concept together, making it stronger and tighter - bringing in a better closing to any design idea.

Take a look at Walter Van Beirendonck's "Take a W-Ride" Fall Winter Collection 2010 and discover how he presents his concept from start to end.











I am sure that not everyone will like this collection, but we cannot deny the recall after seeing it.